Website structure – it’s the basis of every web design & development project. Is your website selling a product? Raising donations? Attracting clients, visitors or guests? Is it a shop front website; simply there to have a web presence? What have you put in place to get a response?

Unfortunately, it’s all too easy to get fundamental website elements wrong; marching down a road where it’s all about how it looks, or cramming as much information as possible into a never-ending scrollable page to try and convince the user/viewer you are the people to trust.

There are so many hidden aspects to the correct workings of a website project that get forgotten or missed. These are important issues that will stop your website achieving your desired goals.

If your website structure is not thought through carefully, it simply won’t work.

Your website needs to have a reason or there’s no purpose to it. It has to have a clear idea what it has to do and what the goals are. Every website design must have a structure.

A wireframe (something similar in layout to a family tree) allows a web designer to build your website so that the end user will be able to navigate around your company or organisations’ details with little or no fuss. It will ensure nothing is missed in delivering the desired message to your potential clients or customers.

It plays a major part in the web designer’s knowledge of your business, so we can advise on the best delivery of your message and, in turn, allows you to understand how your website can work for you – something we feel is very important when embarking on any new website project.

Any good website design company, worth its salt, will ask for an insight to your business or organisation. This is to ensure they understand what message is to be portrayed, how it is received and to guarantee you achieve the best results.

The beginnings of your website will be built on a foundation that strengthens your portfolio or cause.

If you can see simply, how your website is going to work, without the boring jargon, you can use it to its full potential and therefore help you achieve your decided goals.

The wireframe also helps decide the budget of your website by narrowing down the specifics on the best use of software, animation, navigation, and all the general bells and whistles a website should offer. It drills down to make sure you are getting what you want and what it costs to implement, so you can then choose one function over another.

“Should we add this? Can we have that?”, the answers will be on the page in front of you.

It’s always easier to understand something when you see it, so by having this series of boxes with their respective content titles on a hard copy page, you can see what web pages are linked to another and what items you may need to include or delete as they may be a repetition or another way of forcing a point.

A wireframe will enable an easy process from pen to paper, from the beginnings of the website, to the click of the button.

Put together in an understandable and concise way with no ‘noise’ (or waffle) to take away from the task in hand; i.e. the message you want to say if you were face to face with your customer.

Your website will go live with structure and purpose and deliver a message to your audience for them to respond as you have planned; by picking up the phone, applying for the job, buying the product or booking the room.

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