How your website’s content is written, both in the pages itself and in its programming code (the stuff you can’t see), plays an important role as to how your website will be found in the first place, and ranked by Google.
It’s been a long time since the “keywords” tag got you ranked well in Google. It’s all about good, relevant SEO Optimised content now (for the most part anyway).
Website Content Writing In A Nutshell
You need the right perspective for website content writing – Start at the end and work backwards.
Think carefully about who your audience is and write your content based around that – the fundamental of any marketing project and a ‘marketing project’ is exactly how you should view your website.
Google is now very clever, and gone are the days of simply putting ‘we have the best website in the world’ and you get your website to page one in the search engine rankings.
Nowadays a websites’ content is scrutinised to the nth degree by software known as spiders or robots who grab the information from your web page and through complex algorithms, index it to make sure it ‘does what it says on the tin’.
These same Spiders are responsible for giving your website the page one ranking you desire, and with a few simple rules you go some way to achieving that.
Your Content Must Be Relevant To What You Are Selling.
Good web designers will advise each landing page of your website to have relevant text to include the best possible search phrases your clients will use to find you. This will be written in both the content you see on the website and in the code your website programmers write in the background.
This ‘back-end’ website code includes a series of places where relevant keywords and key phrases specific to your business will be written, you may have heard, among others, some of these referred to as Title tag’s, Heading tags, Alt tags (to describe your images) and Meta descriptions.
You don’t need to get too bogged down in these, but you must ensure your web designers are putting it in place when producing your website.
How Content Is Written Is How It Will Be Recieved
The way your website content writing is has a knock-on effect on how it is received by your audience.
You need to think about the website tone and how you are expressing yourself to your user/viewer. Do you need to be upbeat and happy, should you be wordy and include references to specific professional qualifications, will your audience respond better to a bullet point list or should you be ‘flattering’ and ‘restful’?
The bottom line is you need to explain your message to your audience as clearly and simply as possible, with the right use of language, tone and key phrases, so they can find your website, relate to it and respond in kind.
This by no means guarantees you first page Google ranking status, but it does give you a head start to having your business found amongst your many competitors amongst the search engines.