You are a smart person. You understand that the modern day consumer is searching online for products and services. You’ve got yourself setup with an amazing looking website and you’re pumped about all the new customers it’s going to bring in.
But it feels like you’ve hit a roadblock. Because no matter how great your website looks, or how good the programming is, or even how amazing the product/service you are selling is – nobody is noticing your website online.
Having a website with no traffic is literally the definition of having a liability (“a person or thing whose presence or behaviour is likely to put one at a disadvantage”), because if it isn’t generating new leads for your business, it’s just something you have to pay monthly for to maintain.
And that’s not why you decided to invest in a business website in the first place.
Your website was supposed to be the place where new customers learn about your brand and buy your products or services. And in this article I’m going to give you an informed introduction into how you can make that happen.
How To Get Your Website Seen
The short answer is, by optimising your website for the search engines (mainly Google and Bing, in that order).
I had initially wrote up almost 600 words explaining my feelings on all the different traffic sources many marketers will tell you to explore. But upon reading it back I have decided the content was far too boring and have instead included this table to show you why I believe SEO is by far the best source of traffic for your website in 2019 and beyond:
It’s a little bit tongue-in-cheek, but the point I’m trying to get across here is that any successful marketing campaign is about getting the right message to the right person at the right time. And with SEO – that’s exactly what you can do.
The only drawback with SEO is that it does take a considerable amount of time. And so if you need results today, your best bet is Google ads or Microsoft ads. You’ll be able to get potential customers to your website in a matter of minutes, but it will cost you a pretty penny.
How Do I Optimise My Website For The Search Engines?
Unfortunately for most business owners, that’s a question you’ll often get a bad answer for. Because everyone will tell you that there are over 200 known ranking factors in Google, meaning there’s probably a lot more and no article is ever going to explain every single one of them in great depth.
The real question you need to ask when it comes to SEO, is what’s the most important thing I can do to optimise my website for the search engines?
And the answer to that is one you might like.
1. Perform Keyword Research
The first step to getting targeted traffic on your website is figuring out exactly what it is they are typing into Google.
Once you understand what it is your customers are searching for, you’ll be able to optimise your website around those phrases.
In the past, keyword research was an expensive and time-consuming task that was only achievable by the pros. This led many inexperienced SEOs down the path of guesswork when it comes to their keywords.
That’s all changed now, thanks to Neil Patel who has created a free keyword research tool called ubersuggest that allows you to explore all of your competitors keywords in a matter of minutes.
And although there are a variety of other ways to find keywords for website, this is by far the easiest, quickest and most effective way to figure out what your keywords really are.
If you have a competitor who seems to appear in Google for everything you type in, drop their URL into ubersuggest and see exactly what it is they’re ranking for and how many people they get on their website per month thanks to that keyword.
The keywords we are especially interested in are the ones which have a low SEO difficulty rating, seem highly relevant and get a lot of searches.
You now want to make a list of all the web pages on your website in Excel or Google sheets and then map out which keywords these pages should be targeting based on your findings.
2. Optimise Your Web Pages Around Keywords
Now that you have your keywords mapped out in an Excel spreadsheet or Google sheet, you are now ready to optimise your web pages around them.
This is another area of SEO where there are hundreds of different on-page signals that are said to affect your ranking in the search engines. And because this guide is all about doing the most important things, here’s what you need to do:
- Include your keyword in the beginning of your page’s title tag
- Include your keyword in your page’s H1 tag
- Include your keyword in your body content
- Include your keyword in your URL
- Include your keyword in your meta description
Those are the core actions you want to take to get your website moving in the right direction. In my opinion, once you get those things in place, you can then worry about the rest.
If you were to read other blog posts on the topic of “how to get your website noticed” (see what I did there?), you’ll likely read that adding your keyword to the meta description will not influence your rankings in any of the major search engines. Which is kind of true, because it won’t directly affect your rankings. But it is likely to increase your click through rate, because Google will put the search term in bold. And having a high click through rate does influence your rankings.
3. Submit Your Website To The Google Search Console & Bing Webmaster Tools
If you weren’t aware of these two tools, you may have just found your new best friends.
Submitting your website to Google’s Search Console is critical in the ongoing search engine optimisation of your website.
Here are 3 of the main benefits you will receive when you submit your website to the Google Search Console and Bing Webmaster Tools:
- You’ll be able to identify any technical SEO issues your website has that’s preventing it from getting traffic
- You’ll be able to see exactly how well your pages are performing for each keyword
- You’ll be able to get pages indexed in a matter of minutes
Plus a whole bunch of other goodies that you definitely don’t want to miss out on.
Using Google’s Search Console and Bing’s Webmaster Tools takes all the guesswork out of search engine marketing and allows you to focus your efforts on the most important tasks you need to do.
Would You Like Help With Your SEO?
If you’re looking for an SEO agency who can take care of all these tasks and more, give us a call today. Call 01206 864441 now to talk to myself or another member of our team about your online marketing.