There are hundreds of ways in which your business can benefit from social media… here’s one particularly good one: you drive traffic to your website. So rather than sitting there wondering where you come in the Google rankings… you actually go out there, put out good content, and attract people to you.
You’re not forcing them to do it, you’re providing stuff they’re actually interested in… and that’s how you grow your audience.
Who is your target customer and where are they?
Some questions to ask yourself before starting a social media campaign:
- Who is your audience?
- What interests them?
- Where do they hang out? Is it Facebook, LinkedIn, Twitter, Instagram, Pinterest, Youtube?
How many people in the UK use social media?
31 million people in the UK use Facebook
19 million use Youtube
15 million use Twitter
14 million use Instagram
12.6 million use Google Plus
10.3 million use Pinterest
10 million use Snapchat
10 million use LinkedIn
There are an estimated 41 million adults in the UK. There are many ways to reach them… Social media is one of the MOST targeted, CHEAPEST and MOST effective ways.
Would YOU engage with a faceless brand?
Have you heard the phrase ‘people buy people’? Of course you have and it’s one of our favourites. If your brand is faceless, it is much harder for customers to trust you. Social Media gives companies an opportunity to build that trust by giving customers insight to a business.
Websites tend to be (fairly) static but social media allows you to convey your business ethos, personality and offering. A company with a good and well-engaged social media audience is going to give a potential customer confidence. Relationship building can happen long before the customer is even ready to make a purchase.
Social Media Advertising can be incredibly effective
If you’re not on social media, then you can’t use its AMAZINGLY targeted advertising. The power and targeting accuracy of sites like Facebook have become so clever that it is impossible to ignore it as a contender for your advertising budgets. This is a blog for another time but Facebook gives the same advertising powers to an SME as it does to the likes of Amazon. The playing field is incredibly even and if you know how to use it properly you can use even the smallest budgets to reap reward. This applies to both B2B and B2C!
Social media: the essential customer service tool
It still amazes me that people are more likely to post on a Facebook or Twitter account when they face a problem than picking up the phone but this is the world we now live in. A well-managed social media account can deal with these issues quickly.
Many companies resist social because of complaints, but wouldn’t you rather be aware of what your customers are saying about you? You then have the opportunity to publically turn a customer from an unhappy one to a happy one. Doing this publically can be better than not having had the complaint in the first place. People like to see that if they have an issue (we know these things can happen) that they are going to be dealt with professionally and with a satisfactory resolve at the end of it.
You NEED social media to help with SEO
Yes, Google for example now pulls through a great deal of information from many sites including social media channels. Facebook reviews often show up in search results! Do you make getting positive reviews part of your sales process?
So there you have a few of the reasons Social Media is vital for any modern business. Please get in touch for our thoughts on how social media can help your business… our advice is free… and the implementation is rather good too.