blogging benefits for business

If you’re not blogging for business, you could be missing out on a ton of customers. FACT

Some people say they aren’t blogging because they don’t have time to do it, but if they understood the wonders it could do for their business – they’d start straight away.

But I get it, some people really don’t have any time, so there’s a very simple solution…

If you don’t have time, hire a ghost blog writer to do it for you.

The simple truth is millions of other businesses are feeling the benefits of blogging right now. And you don’t want to miss out on it.

Here are some of the things you are missing out on if you aren’t blogging

benefits of blogging for business

  • More website traffic from the search engines
    Blogging about your industry helps search engines like google better understand what your website is about and helps them realise you should be ranked higher because your website is full of fresh and relevant content.
    Another major benefit for search engine rankings is that regardless of what people tell you, links to your website are still a HUGE ranking factor. And high-quality blogging actually allows you to naturally attract “White Hat” (google friendly) links to your website, without you doing a thing!
  • Establishes yourself as an industry authority
    What’s a better way of proving you are the authority on a subject than by blogging about it? It’s all well and good claiming to be the best at something but a lot of potential customers need proof. By posting about your industry and showing off your knowledge you are marketing your skills to anyone who knows how to spot a fake.
  • Helps build relationships
    This may come across as idealistic, but you’d be surprised. Blogging is a great way to connect with your customers and help them learn more about you and your business.
    If you can create a piece of content that genuinely benefits somebody, they are a lot more likely to want to do something for you in return. Whether they decide to do business with you, link out to your website or share your post on social media.
  • It’s the basis of your content marketing strategy
    Blog posts work as great feeds for any sort of social media or email marketing campaign you are running. Time and time again I hear companies say they don’t know what to post on Facebook. Or they want to send out an email newsletter, but they don’t know what to say. And I know it can be hard to think of things, especially when there isn’t really much going on and you want to stay relevant. Blogging fills this space perfectly because your high quality, valuable posts are exactly what you need to be sharing across these mediums.

Benefits of Blogging

Now that you’re starting to understand the importance of blogging for business, you’ll likely want to minimise the opportunity cost of not doing it.

But listen, it does take time to get the ball rolling.

I know you want to see results straight away, but you have to look at this as an investment. And investments don’t always pay off quickly.

But when they do pay off, it can be a complete game changer.

I’ve had some pretty impressive results ghost blogging for some of our clients.

And I can’t guarantee you’ll get the same results as I have, because I spend a lot of time doing keyword research and search engine optimisation on the blog posts.

But I’m confident that if you’re reading this, spending some time on blogging is a pretty safe investment of your time.

So whether you hire a ghost blogger like me, or you learn to do it yourself…

Make it happen!

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