TT Contractors Ltd
A business startup website with additional work
A great example of a successful website working to deliver leads in a hugely competitive market.
This is a business start up website platform with additional coding and work to offer more and generate business for the company.
TT contractors contacted us to ask how they could effectively promote the work they offered. They were targeting a reasonably local area but had many other companies offering the same services.
Meeting in our offices in Colchester, we spent some time chatting through what Tom and his team offered, how they worked and what business they wanted to gain. We wanted to get a background to their skills, why they worked the way they did and why they felt they were the best at what they do.
We simply listen to our clients and give that message to their customers…
The difference, they explained, was that the services they offered were far superior to what was being touted by their competitors, they genuinely cared for the finished product, and they wanted to get across the real quality of the work they delivered.
They had been in the industry for many years, with skills handed down through generations and had completed absolutely loads of jobs for really happy customers.
Their current website didn’t showcase their work or tell customers the full extent of their services. It didn’t give an understanding to how they worked and what benefits they could bring to their customers’ homes.
There was no personality to the website, no trust and no thought through user experience at all.
Putting the website together, all we did is listen to what Tommy and his team offered and curated the content both from their explanations and researching how certain processes were carried out.
Instill trust in your potential customers
We wanted to give a human feel to the website, allowing potential customers to relate to the people behind the work – these jobs were for their homes and for a reasonable cost, so trust would be a major factor in their decision making.
We made sure customers could see who they were going to have working on their home, with images of the team on the home page, throughout the website and the about us page having a proper background to the company and the people behind the company.
Added to that we wanted images and videos showing customers what TT Contractors could do for them, quotes from customers telling others of their experiences and linking these quotes from the all-important Trust a Trader portal which again verifies trust.
They offered a vast number of services, so this needed the ability to be navigated easily allowing potential customers to get the information they wanted with very few clicks.
Get customers to a landing page
We’ve talked about this before, but ensuring people can navigate either via a menu or by call to actions is so important as everyone has their own way in which they navigate a website. Offering multiple ways to a landing page is a must.
We ensured our landing pages included excellent search phrases, offered information that benefits both the customer AND the potential searches to bring quality visitors to the website.
Contacting TT Contractors couldn’t be easier and more tempting, with FREE Quote Calls to action everywhere, a form on every page and backed up trust signals of ‘5 yrs Guarantee’, ‘No hidden Costs’, ‘No upfront Costs’ and ‘Rated Excellent’ all prominent as you land on the site. Every page having a customer quote and images representative of the service page any customer is on.
All the information is to hand and encourages a response.
The results have been good, and Tommy and his team continue to generate new and decent leads from the website.
