Image-led design to entice ‘would-be travellers’ to a beautiful holiday home in Southern Italy. It’s not easy to stand out from the crowd and with discerning holiday goers in a particular market, viewing multiple websites, the website had to be both memorable and inspiring. Making it eye-catching, naturally informative and easy to use would mean it will remain in the ‘next clients’ minds, with the end game a booking for the company.
The response has to be immediate. The home page with as much information as possible without looking cluttered or confused. View inside and outside the property, the surrounding area, the facilities and a positive comment within seconds, without the need to search further. Good images were paramount in this project, as you are selling an idea, a ‘feeling’ so to speak, to a market ready to find their perfect getaway. Delving deeper we achieve this by not just using property images, but creating atmosphere with food, drink and places to go, images relating to the actual holiday the clients could have.
The ‘Call to action’ (sales line) areas allow further exploration of the property quickly together with an simple informative menu to access prices, availability and contact details in order to book or find out more. The easy to view colour coded availability calendar allows perfect booking for the clients as well as streamlined administration for the company, with automated email to both client and company as a point of reference.
The ‘Call to action’ (sales line) areas allow further exploration of the property quickly together with an simple informative menu to access prices, availability and contact details