The second instalment of the restaurant’s website, as the old website was looking a bit rough around the edges. Perfect at the time, but like all things digital, we’re moving with the times and showing how a simple one-page website can still have a great impact on the web.
We had some fun working with this website, with the owners having a considered direction in what they wanted to achieve. It allowed us to be able to play with the design and layout a bit more, consider a different user experience and deliver a good-looking website.
The Restaurant has the benefit of high website searches via brand-related searches and built up a well-established presence in the area. This meant less importance for onsite SEO and more value in the presentation of the restaurant itself.
The look and feel needed to showcase the restaurant’s excellent food and carefully designed interior. It needed to aid the professional reputation and good quality food the restaurant is known for. Underlining the position as one of the best places to eat in the area.
Added to encouraging table bookings via an online restaurant bookings portal, the expansion into take away was also highly important to the owners ensuring that as much as possible, take aways were booked via the online Uber portal.
We wanted to create an impulse in any user visiting the website to really want the food and almost taste how good it looked. To be honest we were starving when we built this website, as the images and video made it impossible not to want to pop up for lunch or make an after-work reservation!
Which is exactly what we needed the site to do!
You can’t help but be drawn into the cleverly edited video showcasing their signature meal. The carousel of pictures showing the plated meals are superb. The food just looks gorgeous!
An image of the restaurants fantastic interior shows what to expect so there’s nothing hidden for any visitor, nothing left to question. The main heading tells you exactly what the food is and what the restaurant is like. Couldn’t be simpler.
It’s a straight-forward to the point one-page website with all the information anyone would need; telephone, opening times, a map and menu, all without any need to search or explore the site further. Either scroll down the page or hit the side menu button – simple. Backed up with the latest reviews from locals, ‘kinda’ makes it impossible not to book.
And now I’ve revisited this website to write this case study I’m starving… All I want is North Hill Noodles and side dish of spicy squid! Yeah… We did this one right.
