The Burgess Group
The website, sales and user experience.
The project here was to build a customer welcoming website showcasing the company products and friendly approach the burgess team brought to the window and doors industry. The build ensuring the marketing team had full control over the design, layout and all content, so they can manage the website, changing and adding to it as they see fit.
From the initial wireframing, through to design, development and WordPress administration training we worked alongside the marketing manager and company owner to provide exactly what they wanted, always advising on good SEO practices, page hotspots, layouts and site speed, to deliver a perfect result – in looks as well as the all-important functionality and customer user experience (UX)
Built in WordPress the brief was to give a ‘soft’ feel to the website, speaking to the potential customers as people and allowing easy navigation to showcase what any visitor might be interested in.
With a flooded market of companies offering doors and windows, there are many Trust Signals the website is using to allow a potential customer to feel at ease with the Burgess Group.
Making a website easy on the eye, seamless to navigate and find the products that interest a customer together with easily found contact details aids the trust in a company, as there are no barriers at any point on arriving at any given landing page.
Careful consideration to the digital marketing campaign, building the websites’ authority in Search Engine rankings with a dedicated and very successful SEO.
Video testimonials, quotes from customers, Live feefo reviews throughout the site, videos from the company owners themselves and the stunning images in the galleries make it quite impossible not to get in contact and speak to someone about their next window, door or renovation project.
The next level…
The business, and indeed the website, is growing month on month, year on year, and has been running for over 3 years now.
Together with the marketing team, we’ve just finished another refresh to the look and feel of the website, bringing in video to the home page to really lift the site and tweaking the overall design throughout the pages to help take The Burgess Group on the next step of their journey.
