Rapid Labs
Making a site faster, redesigning the user experience and generating more sales
An ecommerce website with a worldwide business to business customer base which has been transformed by our input.
Built using WooCommerce, this website is vast with live database stock connection, a home page that recognises users from various parts of the world to display tailored information relevant to their requirements and a well-structured and tailored user experience.
Rapid Labs initially contacted us to fix the current website. It was problematic to their sales flow, confusing to their visitors and they needed that to change.
A thorough audit showed that the website was running slow and needed both a new hosting plan and a clean up of the code. There were broken pages, links and no fluency with the sales journey at all.
The business itself has very different markets and the products a client views the website from China (for example) is very different to the products a client would expect to view from Europe.
As well as ensuring a fast-running website, it needed a coherent and structured user experience for current and potential customers interests and more importantly their goals.
The first job was to make changes to the website code, cleaning up the programming, fixing the broken programming and migrating to more capable hosting services.
This had an instant effect and changed the user experience for the customers as they could now navigate the website and find products they needed.
One of the main concerns with the old site design, however, was that customers would leave the navigation of the pages, confused, give up and call the sales team direct to order their products.
This meant the team were dealing with unnecessary calls rather than the website running the sales process for them. As any ecommerce website should.
By cleaning up the design, tailoring the user experience (UX), promoting dedicated calls to action and allowing Rapid Labs to display the products and their related products correctly, the sales were transformed and the burden on the sales team taking calls were eased.
With the website then connected to a live stock-control system, it allowed customers real time access to products and packages which meant bulk orders could now be utilised which was imperative to the business.
As well as these fundamental sales tool, this was backed up with the structure of the website adding trust.
This is achieved by making everything easy and qualifying Rapid Labs ability to deliver. The menu displaying all areas of the business properly and allowing customers to search the relevant products related to their industry. Further call to action sliders, best sellers and areas on the home page dedicated to an industry type.
We know every visitor to any website has their own way of viewing a page. By making multiple ways of achieving a search possible, in an uncluttered way then you have more chance of your customer achieving their goal and making the purchase.
With the addition of the latest news, home page, promoted and product specific Trust pilot reviews, together with highlighted large corporation customer reviews it completes the belief in the company as somebody to trust and buy from.
With any ecommerce website the goal Is to achieve the sale.
Making the user journey easy, the site trustworthy, the design easy on the eye and the website fast means the chance of closing that sale is a great deal closer.
