Layer Marney Horse Drawn Carriages
Another successful cost-effective way to get your business showcased as it should be.
Contacted by a small family-owned business, via word-of-mouth recommendation (which incidentally is how a lot of our work is generated after 25 years as a business) we were tasked with building a website that would showcase and promote the services offered.
Whilst good looking for an older website, their current site was growing a little tired, wasn’t optimised across platform and device, and didn’t offer the best user journey for visitors. All very important when looking for conversions.
Their current web developer was standing down, and they wanted someone they could trust who could take the promotion of their business forward. They wanted to be able to speak to a real person who could be on the end of a phone, and could meet face-to-face – That’s where we came in.
We welcomed Alan and Paulette to our offices and listened to how they wanted to portray their business, what they liked and was good about their current website and what sort of business was good for them. People forget they have the power to showcase what is the best type of job for them – Why not highlight what makes you the most money. What you are good at?!
We wanted to understand a little more about the company and who their customers were, that way we could make sure we were delivering the right message to the right people in the best way possible.
As with a lot of our clients, they wanted to be able to leave the job in our hands, have a website that was easy to manage and simply does the job for them.
We discussed various options and showed examples of current projects, all built in our low-cost business startup platform, and explained the opportunities available to them in this format and how it would be perfect for their needs and budget.
It fitted their business perfectly.
With their services being a personal experience, an emotional one at that, buying any of their services needed a sense of feeling – ‘how can I have that’? ‘that’s what I want’.
This was a website to be showcased with excellent imagery, an instant view into what could be possible for a customer’s wedding or prom, a fitting send off to their family funeral or the perfect special treat. We made sure each service page had a stunning banner image as well as a gallery specific to that service.
It needed personality, to know the people behind the service. You’re not just buying a product here, Layer Marney Carriages will be directly involved with that special day so there needs to be trust between them and their customers.
The use of the right language, images of the owners, details on the carriages and the horses are all readily available on the home page with call to actions throughout the website for further exploration.
All the information readily available for the perfect user experience (UX). The plan, to help that person over the line to fill in the contact form or give them a call.
A few simple processes ensure not just a good-looking website, but one that delivers results. It’s amazing what is possible with our simple business start up websites.
