Cool Air – Product Catalogue

A mammoth project, which saw us develop 152 page product catalogue with thousands of products and a print run of over 10,000 catalogues.

The design was put together to allow mechanics, enthusiasts alike to be able to source their motor parts quickly and easily with colour coded sections and excellent page layouts.

The finish of the catalogues were robust so they could handle a mechanic to potentially leafing through whilst under a bonnet. So oil and dirt would not be an issue. This was a specific brief from the client as they themselves use catalogues and had been annoyed at trawling through black and white paper not being able to find things easily. Added to that they wanted to be able to promote other parts, so we grouped various things together, added images and made the catalogue as user friendly as possible.

The result has been met very well, with catalogues flying out when they have visited the various specialist motor events around the country, with customers coming to the stand especially to request their next catalogue.