Top Marketing Ideas For Roofers (that really get you noticed)

If you want your roofing business to grow you need to find the best way to get sustainable lead generation. In the 21^st century roofing marketing and roofing lead generation works best if you have a strong digital presence.

How To Get Your Roofing Business In Front Of More People

You’re great at reroofing, fixing leaky roofs, roof maintenance and replacing slates and tiles. But if potential customers can’t find any way to contact your business, you’re missing out on your full market share.

Keep reading to learn all of the essential marketing strategies needed to get your roofing company’s website seen by potential customers exactly when they need it. These are all of the proven strategies that we have used for other roofers and provide the best ways for your company to grow.

Build An Attractive, Eye Catching Website

In this digital age we live in, when somebody needs a roofer, they reach for their smartphone. Searching online accounts for more than 80% of all new roofing customers.

Which means unless you have a strong online presence, those customers will be going to your competitors. And with around 12,000 roofing businesses across the UK, that means you have stiff competition. So you don’t want to fall at the first hurdle.

There are a few essential things to make sure your website stands out from all of your competitors. They include;

• A simple design
  When someone has a leaky roof, they don’t want to have to search through a confusing layout and loads of unnecessary text. If your website isn’t clear and easy to use, they’ll click off and go to a competitor with a better designed website.
• Fast web page loading speed
  If your roofing website takes too long to load, potential customers will click away and find a site that loads fast. They’re facing what they see as an emergency situation and they don’t have the time or patience to wait for slow loading web pages. Plus a slow loading website affects how search engines see and rank your website.
• Ease of navigation
  If your roofing website is difficult to navigate and too confusing, customers will simply go elsewhere and find an easier to use website owned by one of your competitors.
• All of the relevant information about your business
  You should include all of the information about your roofing business that’s relevant including; your business name, logo, services you offer, the area you cover and your contact details including address and telephone numbers.
• Responsive across all media
  Your website needs to work properly on all types of media. You need to make sure it loads fast and works properly on PCs, laptops, tablets and mobile phones.
• SEO optimised
  Search engine optimisation or SEO, is the way that search engines like Google and Bing recognise the services you provide, the area you cover and the relevance of your website to search terms. The better optimised your roofing website is for SEO the more likely you are to rank highly on the search results page.
• Includes video and visual media
  Adding visual content and videos of you and your team at work helps you to stand out and builds confidence and trust in your work and team.
• Offers a call to action on every page
  Even the best roofing website, optimised for SEO can still fail to generate any leads if it’s not clear how to contact you. Make sure each page has a direct call to action making it easy for customers to get in touch with you immediately.
• Secure with a SSL certificate
  The SSL certificate is a digital certificate that authenticates a website’s identity and allows an encrypted connection using HTTPS. 
• Clearly displayed contact information
  Your contact details need to be clearly displayed so that customers can get you easily when they need your roofing services.
• Shows customer reviews, testimonials and online reviews
  To build trust in your roofing business, it helps to include any testimonials, letters of thanks and online reviews from satisfied customers.
• Links to educational content
  If you can, write blog posts, make short videos of your team at work and show before and after images of some of your work. This all helps potential customers to learn to trust you and your roofing company and make them more likely to use your roofing services when they are in need of any roofing work.

Optimise Your Roofing Website For SEO

Search engine optimisation (SEO) helps your roofing website to rank higher and show up in search results when people search for terms related to the roofing industry. 

If, for instance, potential customers search for terms like “roof repairs”, “roofers”, “roofing contractor” or “roof installation” and you’ve included those terms in your website, you will rank higher in the search engine results page (SERP) that another roofer who hasn’t.

Like all things web related, there are proven methods that help to optimise your roofing website for SEO which include;

• Do keyword research for your roofing website
  Look for the main keywords that users search for when looking for a roofing company and use those exact keywords to create content that discusses those topics. This will get more traffic to your pages and increase your ranking in SERPs.
• Optimise your roofing website for on page SEO
  This includes keyword optimisation, title tag optimisation, meta descriptions as well as improving the URL structure and including relevant links.
• Make sure you produce quality content
  The content you provide on your roofing website should be top quality. It needs to be engaging and provide all of the information that customers are searching for. Include decent images, videos and well informed blog posts all relating to your roofing business or the roofing industry in general.
• Optimise your website for “near me” searches
  People often search for terms like “roofer in Manchester” or “roofing contractor in Leeds”. Make sure that you include these types of terms in your site and be sure to mention all of the areas that you cover.
• Add a few relevant links
  Link building is an SEO strategy that involves getting links from other websites to yours. Search engines like Google and Bing see these links as signs of trustworthiness in your site.

You should also instigate a local SEO campaign to rank for important keywords in your local area.

If this all seems too much for you, contact us today. We have years of experience building roofing websites and optimising for roof contractors SEO. We get your website noticed while you get on with your roofing work.

Get The Google Business Profile For Your Roofing Company

To get a free online presence for your roofing business and get your company noticed, you need to claim your Google Business Profile account. You will need to share all relevant information about your business including your website, business address, contact details including phone numbers as well as any customer reviews.

You have to visit the Google Business Profile page and search for your roofing business name and enter the correct details. Once you have claimed your Google Business Profile, you can update it and add more information, add a link to customer reviews, add photos and add some FAQs.

Google then calculates your average ratings and shows it next to your business name.

Make Use of Google Ads (PPC)

Building trust in your roofing website takes time. Google and other search engines have to crawl through each page of your website to determine how and where you should rank. 

In the meantime, you’re waiting for work to come along. This is where you can use Google ads to get your roofing company noticed by potential customers immediately. 

These pay per click (PPC) ads show up at the top of Google search results, above all of the top ranked businesses. To effectively use this service and save money, you should;

• Be absolutely clear of the area that your business covers
  You pay for every time someone clicks on your ad so you don’t want someone from the other side of the country contacting you when you don’t cover that area. Be specific and mention all of the areas you actually cover to prevent any unwanted clicks.
• List all services your roofing company provides
  Make sure that you list every service that your roofing company offers. This should ensure that only genuinely interested customers click on your ad.
• Target long tailed keywords
  If you go after keywords that contain three or more words you’ll find they have less competition, produce more quality results and are more specific.
• Create eye catching ad copy
  To get more chances of getting qualified leads from your Google ad, you need to create informative and engaging content. Target keywords on the page as well as helpful information. Anything that’s likely to convince a visitor to click on your ad.
• Make a custom landing page for each ad
  Once a potential customer clicks on your ad, make sure you send them to the right place. If your ad links directly to your home page, customers will need to search for the specific service they’re after. This is often enough to make them click away and find another company. Make separate landing pages for each specific service you provide. This keeps potential customers engaged and interested.
• Manage your bidding amount
  You will need to keep an eye on how the ads are performing and continually adjust your bid amount accordingly. This allows you to get the best value from your budget.
• Manage reviews
  Always thank reviewers for taking the time to add a review. And remember even negative reviews can be turned to your advantage if you respond in the correct way.

At Footsteps we can help you to produce compelling ads that will put your roofing business in front of people already considering  the services of a roofing specialist. We specialise in ad copy, custom landing page creation and all other aspects of ad creation to get you immediate results and generate new leads.

Promote Your Roofing Business On Social Media

Social media might not get you more customers in the short term. But it’s a great way of getting your roofing business noticed by people in your local area.

Start with making a page on Facebook and Instagram highlighting the benefits of using your roofing business. You can then make a series of short videos for TikTok and YouTube shorts.

These can include;

• Some easy to fi roofing issues that can be done by homeowners safely
• Before and after photos of your work with customer testimonials
• Roof maintenance tips
• Videos showing different types of roofing materials

You can also engage with other local businesses and accounts that people in your area also follow to get your profile noticed amongst local people.

This is another area where we at Footsteps have experience and we can manage your social media presence to maximise your local recognition.

Stay Connected With Roofing Customers Using Email Marketing

There’s no point constantly sending email after email marketing your business to existing customers. That’s the best way to get them to unsubscribe from your email chain.

But you can stay in contact and keep them interested by providing some interesting and engaging content occasionally. Think about helpful advice or roofing maintenance tips you could share as well as any promotions or offers you’re doing at the moment.

Create A referral Program Via Email Marketing

If you want to generate new roofing leads, you could set up a referral program. This allows existing customers to refer their friends, neighbours, colleagues or family members in exchange for a reward. 

If you’ve done a good job for someone, they’re more likely to refer you to their associates anyway, so why not encourage them? You can offer a discount on any future work for both parties and make it clear that the discount only applies once the referred work has been completed.

You can send emails to both parties encouraging them to complete the application they started. We can help you to set up these referral emails as well as build and design them specifically designed for your roofing business.

Consider A Leaflet Campaign For Your Roofing Business

Not everyone is clued up when it comes to online services and searches. Which is why a leaflet advertising campaign can get your roofing company noticed by more local people.

You will need to create a leaflet that is eye catching and shows all of the services you offer as well as all other relevant information including your address and contact details.

You can then contact the Royal Mail or strike up a deal with a local magazine or newspaper to get your leaflet delivered.

If you don’t think you have the necessary design skills to put together an effective leaflet promoting your roofing business and the services you provide, contact us today and we’ll do it for you.

Link WIth Other Local Businesses

If you’re a local roofer, it’s a good idea to form links with other local businesses related to the building trade. For example, local builders might need the services of a local roofer to finish an extension or garage.

Estate agents often require builders and roofing contractors to repair  or replace dodgy roofing tiles, slates, etc. This not only gives you the opportunity of extra work, it also gets you recognised by the building community in your area.

Consider Local Sponsorship

A great way to get your roofing company noticed in your local area and get recognised as a community minded business is to sponsor a local event or sports team. This gets your business noticed and creates trust in your brand.

When local people are looking for roof repairs they’re more likely to remember the roofing company that sponsors their local youth football teams. Which means you’ll be more likely to get the job.

Don’t Stress About Marketing Your Roofing Business

Roofing contractor marketing can be challenging. But by using the marketing tips explained in this article you’ll have more than a fighting chance.

We understand that your time is better spent on doing the job you specialise in which is roofing. Which is why we offer a full range of web design, SEO, PPC and all things website roofing marketing.

Contact Footsteps Design or call 01206 864441 today and let us get you noticed online. You’ll get more work and greater return on investment (ROI) if you invest on the digital marketing services we provide here at Footsteps.

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