Marketing Techniques For Pest Control Companies (that actually get results)

Your pest control company already has a proven track record and already generates a few leads from worried or infested households. But by using the pest control marketing techniques in this article you can increase your business exponentially.

In this article we’re going to show you all you need to know about pest control company marketing. This will help your pest control business get seen by many more potential customers and increase your share of the pest control business in your local area.

Proven Marketing Techniques For Pest Controllers

There are various avenues that should be pursued in the search for a greater slice of the pest control pie in your area. Keep reading to find out all you need to know about marketing for pest controllers. They include;

Pest Control Digital Marketing

Nowadays, when someone needs a wasp nest removed from their attic or they have a rat infestation in their cellar, the first place they look is their mobile phone. You need to have an easy to navigate mobile ready website that works across all platforms.

You need to make your website easy to use with separate pages for all of the services you provide. You should also have all of your relevant contact information including your business address, email and most importantly, your business phone number.

Make the phone number active so that all potential customers have to do is click on it to call your company directly. Your website should also include your brand ID, logo, colours and company name.

Proper SEO For Your Pest Control Website

Search engine optimisation (SEO), is basically the way your website gets ranked on search engine result pages (SERPs). When you search for a service or trade online in search engines like Google or Bing, they rely on certain factors to decide where in the list or SERP your website should be placed.

You definitely want your site to be featured on the first page of the SERP and as high up the listing as possible. To do that your site needs to be designed in a particular way so that the terms used in it match with the terms used by people searching for pest control companies.

Keyword Research

To help your website get noticed by search engines, you’ll need to do keyword research to find out exactly what potential customers are searching for. You can use this information to create content on your website that discusses those searched for topics.

This will get more people looking at your site and increase your SEO rankings as well.

Optimising For SEO

To optimise your website for SEO you need to do the following;

• Improve the load time of your website
  To determine the speed of your site you can use Google Pagespeed Insights to learn its actual loading speed and identify ways to improve on it.
• Optimise for keywords that are relevant
  You need to target keywords that people use when searching for the services you provide. This will help your site get ranked higher in the SERP and help people find your company when searching for pest control companies.
• Optimise you URLS
  Using simple URLs helps search engine crawlers understand what your business is all about. You should use your main keywords in your URL and be sure to use all lowercase letters with hyphens to separate the words.
• Optimise your title tags
  Title tags show up in search results when people search for a relevant term. You have to optimise the title tags on all pages of your website to get people to click on your listing.

If this all seems a step too far, give us a call today and let us worry about getting you ranked while you get on with pest control.

Claim Your Google Business Profile

A well maintained Google Business Profile (GBP) is essential for boosting your pest control company’s local visibility. Here’s how to make the most of it:

• Claim your profile
  Visit the Google Business Profile page and search for your pest control business. If it’s listed, claim it, if not, create a new listing with accurate details.
• Complete all business info
  Fill in all relevant information, including your business name, physical address, phone number, website link, service areas, and operating hours.
• Add high quality photos
  Upload photos of your team, equipment, branded vehicles, and examples of your work to build trust and showcase professionalism.
• Encourage customer reviews
  Ask satisfied customers to leave reviews. Positive feedback improves your credibility and helps boost your local search rankings.
• Respond to reviews
  Reply to both positive and negative reviews to show engagement and a commitment to customer satisfaction.
• Utilise the FAQ section
  Add commonly asked questions and answers about your services, pricing, and procedures to help potential customers make informed decisions.
• Monitor and update regularly
  Keep your profile updated with seasonal promotions, new services, and any changes to your contact details or business hours.

A strong Google Business Profile not only helps you appear in local search results and Google Maps, but also increases the chances of turning searchers into paying customers.

Use Pest Control Pay Per Click Marketing Ads

Ultimately, you need your website to rank as high as possible in the SERP, but that takes time. You have to wait until the bots crawl through your site and identify what it specialises in.

Meanwhile you could be losing potentially hundreds of customers in your area who are searching for pest control services online. This is where pay per click (PPC) ads come into their own.

PPC Google ads are those that appear at the very top of the SERP and have the word sponsored next to them. As they show up at the very top of the SERP, they’re the first site seen by anyone searching for that particular term.

This is a good way to generate qualified leads while waiting for the search engine to rank your website. You should use images, videos, text or a mix of all three which can be targeted to your local area.

You will need to set a budget but you only get charged when someone actually clicks on your advertisement. Which is why it’s so important to make the ad as specific as you can. Otherwise you’ll run through your ad budget without picking up a single qualified lead.

To run a successful PPC ad campaign you need to;

• Target long tailed keywords
  Long tailed keywords are keywords that consist of three or more words. These are more specific, produce more qualified leads and have less competition.
• List all of the services your company provides
  Be specific in the services your pest control company provides. This will help to prevent paying for clicks for enquiries for services that you don’t provide.
• Show the exact area your pest control company covers
  This is extremely important because you don’t want to get enquiries from people two or three hundred miles away. You want local business from people with pest control problems in your local area.
• Use custom landing pages for each ad
  To keep potential customers interested and engaged, make separate landing pages for each ad. That way they get straight to the actual service they searched for.
• Create eye catching ad copy
  You’re competing for work in a very competitive market, to get the best chance of gaining qualified leads, your ads need to be informative and engaging. Add target keywords as well as helpful advice that will encourage the customer to click on your ad.
• Answer all reviews
  Be sure to thank people for writing a review of your business and even bad or negative reviews can be turned positive if answered in the right way.
• Manage your bidding amount
  You’ll need to constantly adjust your bid amount to maximise your ad budget. Keep a close eye on how the ads are performing and make adjustments wherever they’re needed to get the most from your budget.

This can be a lot if you’ve never done anything like this before which is why we offer the full package. We will help you to create interesting, engaging and compelling ads for your pest control business to get you noticed by local customers in need of your services.

From the creation of custom landing pages to creating ad copy and everything in between, we are experts in PPC marketing for pest controllers and will take the hard work away from you.

Allowing you to get on with the really hard work of eradicating pests from clients homes and businesses.

Use Social Media To Promote Your Pest Control Business

Pretty much everybody is using social media on a daily basis. Apps like TikTok, Twitter (X), Instagram, LinkedIn, YouTube shorts and Facebook, are all vying for the attention of their online users. People enjoy watching those short 30 second videos to keep themselves entertained.

You can use that to your advantage and get your pest control business placed well and truly at the forefront of local peoples minds. You should choose subjects that will interest people and make short videos.

You don’t need any fancy video recording equipment, your smartphone is more than capable of making high quality recordings suitable for social media. Basically word of mouth has gone digital and is now social media for pest control businesses.

You should have your business listed on all relevant social media sites like Facebook, Instagram, etc. When people are looking for pest control companies in their local area, many turn to social media first.

When they search on social media for local exterminators you want to be sure your company shows up first with 5 star reviews. You can also talk directly with your customers on social media.

If someone leaves a bad review about your company, address it immediately by talking to the person and finding out what went wrong. In many cases it’s a simple misunderstanding that can be sorted without ever needing to return to their home or business.

Your social media videos could show how you cleared a wasps nest or what to look for if you think you have mice. Anything that grows trust in your company and the pest control services you offer.

You could also write blog posts on a weekly or monthly basis. These should be longer than your videos and cover more in depth subjects with titles like “10 ways to tell if you have rats” or “how to get rid of ants from your kitchen”.

To be successful at social media marketing for pest control you need to do the following;

• Publish content regularly
  You need to be consistent if you want to establish a strong online presence. That means publishing content regularly. This will help you to grow trust in your pest control business and make even more ways for people to find you online.
• Use different types of content
  Not everybody likes to get their information in the same way. To maximise your potential audience and reach a larger customer base, produce different types of online content. Make blog posts, videos and infographics to reach more potential customers online.
• Make your blogs easy to read
  When writing blogs, be sure to keep it easy to read. Write using small paragraphs, separate content using headings and subheadings and use bullet points to organise pages and make them easy to read.
• Make your posts look interesting
  People use social media as a distraction and we often find people scrolling more than actually looking at or reading posts. To combat this, your posts need to be eye catching and have the potential to stop customers from scrolling past them.
• Make separate landing pages
  Most individual social media posts you create should link to a relevant landing page. This keeps potential clients focussed and engaged enough to contact you about their particular pest control problem.
• Target your precise audience
  The beauty of social media ads is that they can be targeted to a precise audience. Make sure your ads target your desired audience to get qualified leads.

We have a dedicated social media team just waiting to get started on your pest control social media campaign. Contact us today and let’s get you more local business.

Stay Connected With Customers using Email Marketing

Keeping in touch with existing customers to keep them thinking about your pest control business can be greatly helped using email marketing. However, you don’t want to overwhelm them with constant sales emails.

Offer them advice or helpful tips on how to prevent pests or ways to keep pests out of homes. By offering something of value occasionally you’re more likely to prevent them from unsubscribing from the email chain.

You could offer discounts or seasonal offers as well as offering helpful advice. If it’s done correctly, email marketing can build trust and ensure that your business is the first one they turn to if they ever need pest control in the future.

You could even offer a referral service where existing customers refer your pest control company to their friends, neighbours and family members. You could offer discounted services for both the referrer and the referee.

Make it clear that the discount will only be applied after any work is carried out. You can use sequenced emails to help push the referral service forwards.

This will send emails to both parties reminding them of unfinished business. We can help you to set up referral emails, we design and build them for you specifically designed for the pest control market.

Consider Using Leaflet Drops To Promote Your Pest Control Business

Although we live in an ever increasingly digital world nowadays, there are still plenty of people that don’t use the internet or own a PC, laptop or smartphone.  To get noticed by these people, you should consider creating a leaflet displaying all of the pest control work your company does.

Make sure the design shows your company’s brand, use the same colours, logo and any other distinguishing features as you do on your website, letter headings and vehicles. Add clear contact information, the areas you cover, a full list of the services you provide and a few well placed images of you and your team at work.

To get these leaflets delivered, you should either contact the Royal Mail or negotiate a deal with a local magazine or newspaper. If you think that designing a leaflet is a step too far, contact us and let us design it for you.

Improve Your Customer Service With The Use of Chatbots

Life runs at a much faster pace nowadays. Which means nobody has any patience any more. Added to which, if they’re suffering from an infestation of pests, they want to know the problem will be dealt with as soon as possible.

They’re not willing to wait until 9am on the next working day, they want answers immediately. Which is where chatbots come in handy. Chatbots or automated conversation systems to give them their proper name, provide customer support 24 hours a day, 7 days a week.

They provide answers to customers’ questions and can give real time assistance and help. Basically, chatbots improve customer satisfaction in your business whilst freeing up your valuable time.

Giving you more time to focus on what you do best, exterminating pests.

Create Connections With Other Local Businesses

A great way to ensure steady work for your pest control business is to connect with other local businesses. Connect with estate agents, builders, restaurants, health care providers or anyone that could need pest control services.

When these companies find they have an infestation of pests, they will automatically contact you for quick results. This not only gets you a stream of potential customers, it also gets your pest control business noticed in your local area. Which all helps to grow your brand and increase trust in your business.

You Control The Pests While We Control Your Pest Control Marketing

We know that your time is valuable which is why we can undertake all of your pest control marketing for you. From website design, SEO, PPC, Google Business Profile, all the way to leaflet design we’ve got you covered.

Contact us today at Footsteps Design or call 01206 864441 and watch the qualified leads roll in.

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