Top Marketing Ideas For Electricians (to get more customers)

Most electricians are either rushed off their feet or sitting around waiting for the phone to ring. You should be having a steady flow of qualified leads generating fresh business constantly.

If you’re spending too much time idle, you need to get smarter. Keep reading to find all of the top tips for electricians and electrical contractors to get more customers without the hassle of the hard sell.

Electrician Marketing Ideas

When it comes to the electrical sector, it’s different to many other customer profiles. Most of the time you’re hired to do a one off job; from sorting out a blown fuse, upgrading their circuit breaker or installing an electrical car charger in their garage.

This means that you need to constantly find new leads to keep your team busy and pay the bills. Below we show you the best ways to market your electrical business to ensure you and your team are always busy.

Make Sure You Have A Strong Brand Identity

If you want to get your electrical business recognised, you need a strong brand. This is the best way to get noticed and remain in the eyes of the people in your local area.

Your brand identity is made up of your business name, logo, website, the colours you use, your uniform and also includes the way you talk to customers online and in person. Once you’ve established your brand identity, it will help returning and new customers regard your company with reliability, value and quality.

This will make them choose you over your competitors whenever they need any electrical work done.

Get A Good Eye Catching Website That’s Mobile Friendly

We live in a time when everything is done on the mobile phone. Which means that when a potential customer needs any electrical work done they’re going to search for electricians on their mobile phone.

Your website needs to be mobile friendly and more importantly, loads fast. If your website takes too long to load, they’ll simply click off and go to one of your competitors.

You need your website to be easy to navigate and carry all of your important information. This includes;

• Your business name
• Logo
• Contact details
• The services you offer
• The area you cover
• A contact us button

If you want to you can add customer reviews, photos of you and your team as well as an online booking system. Your website is the most important part of your online presence and your best chance of securing new electrical work.

You need a website that works properly and loads fast on all platforms. Don’t forget to add call to action buttons on every page of your website. You could also add an email sign up bar to get people to sign up to your email list.

Get Your Electrical Business Found With SEO

You won’t get any customers if they can’t find your company. So, you need to send as much traffic to your website as possible. Electrician SEO is one of the best ways to achieve this.

Search engine optimisation (SEO) works by getting your website to rank high on search pages like Bing and Google. Search engines like Google or Bing choose which websites show up on search engine results pages (SERPs) based on ever changing algorithms.

They use various formulas to analyse the content of your website. They search your business name, your domain name and multiple keywords to see how closely they match up with the terms people use when searching for an electrician.

You can do the SEO on your website yourself if you know what you’re doing and can spare the time. Or you could contact us at Footsteps. We have been successfully optimising electrician’s websites and helping them to get seen at the top of the Google and other search engine search results for many years and have an unbeatable track record.

The higher your website appears on the SERP for a specific term, the more likely you are to get approached by a new customer. To make sure that you rank highly in the SERP you will need to do keyword research and find out exactly what potential electrician customers are looking for.

That information can then be used to make content that talks about those specific topics. This will get more people following your videos and blog posts and this will increase your SEO rankings over time.

How To Optimise For Electrician SEO

When optimising for electrician SEO you should optimise for all relevant keywords. By targeting these keywords you will help people find your website in the SERP.

You must also improve the load time of your site, you can use Google page speed insights to get an impression of how fast (or slow) your website loads and find ways to improve on that speed. You also need to optimise your URLs because simple URLs help search engine crawlers find context. 

Plus they also help potential customers to see exactly what services you provide. You should always include your main keyword in the URL and keep it all lower case, using hyphens to separate words.

We have a strong SEO team here at Footsteps who specialise in getting your electrician website to out rank your opposition. We have a great record of generating search engine traffic for electricians and electrical contractors. Contact us today to see just how much more successful your company can become.

Master The Art Of Social Media To Further Your Electrical Business

Love it or hate it, social media is here to stay. And it’s a great way to get your electrical contractor business noticed and generate more leads.

With Facebook, Instagram, Twitter (X), LinkedIn, TikTok and YouTube shorts having millions of users all searching for that 30 second distraction, you can utilise that time to bring your company to their attention.

You should aim to make short videos about some of your electrical installations that can be used for video marketing. You don’t need any technical equipment, just use your smartphone to make a short video.

Choose a subject that you know will interest customers (use your keyword research for ideas). Maybe do a few “how to” videos for simple electrical tasks to show quick and easy fixes to common electrical problems.

Not everyone uses social media in the same way, some prefer the video format while others prefer the written word. This is your chance to write a monthly or weekly blog.

Your blog posts should be more in depth than your 30 second videos and describe some of your more intricate work. Use titles like “things to avoid when replacing a fuse box” or “what to look for in an electrician”.

Articles like these help to establish your company as trustworthy and credible. When local customers are looking for some electrical work in the future, they’re more likely to remember your company’s name and contact you first.

How To Get Social Media Content Right

As with all things, there’s a right way and a wrong way to do electrical contractor social media. If you get it right your business will grow from strength to strength. Make sure you do the following;

• Write easy to read content
  You want your content to be easy to read or people will click away. Use small, short paragraphs, bullet points, sub headings and write in an amusing engaging way to keep people on the page.
• Vary your content
  Not everyone likes to read blogs while others don’t watch videos. To make sure you reach as large an audience of potential customers as possible, use different types of content. Make infographics, videos and blog posts all highlighting your knowledge as an electrician.
• Be consistent
  If you publish content regularly, you will build up an online presence. This grows trust in your brand and leads to more people in need of an electrician finding your business.
• Create eye catching posts
  To get people to pay attention to your posts, whether they’re videos or blogs, they need to be visually appealing. People will keep scrolling unless your post catches their eye.They should also reflect your electrical contractor business or specific service.
• Target your preferred audience
  Social media ads offer precise audience targeting. Make sure you tailor your ads to reach your preferred audience.
• Make custom landing pages for each social media post
  To avoid confusion and keep your potential customers engaged, each individual social media post should have its own landing page.

We have an experienced social media team here at Footsteps who can help to promote your electrician business to local leads while they look through social media. We will assist you in creating ads that are guaranteed to get clicks on all social media platforms.

Make Use Of Local Searches To Get Electrician Leads In Your Area

As an electrician you probably usually work within your local area. That means that local SEO is a major part of improving your business. Local SEO concentrates on optimising searches that include local phrases.

These can be street names, town or village names or postcodes in the area that you serve. They could also include phrases like “electrician near me”.

To optimise for local searches you need to;

• Optimise your Google Business profile
  Your Google Business profile is what shows on local search results. You need to optimise it by including accurate information about your business, photos of your business, contact details and the areas that you work in. This will all help to drive leads to your business.
• Be sure to target local keywords
  By targeting local keywords you are more likely to appear in searches for “emergency electrician in [your local area]” and “rewiring near me”. Once you start to rank for these keywords, you will get more leads and bigger brand recognition.
• Make specific location service pages
  As well as using keywords, making specific location service pages will increase the leads for people looking for an electrician in their area.

Make Use Of Electrical Contractor PPC

Ranking high in the SERP is a great way to generate leads but it takes time for the bots to crawl through your site and grow your ranking. During that time you and staff are still going to need to find work.

Which is where pay per click (PPC) ad campaigns can be valuable. As long as you have a decent website you can use electrician PPC to get your business seen.

PPC puts your company at the very top of the ranking and although it says sponsored it’s still a great way to get your company noticed and generate leads.  To make PPC work for your electrician business you need to use text, videos, images or a mix of all 3 which can be aimed at your local area.

You have to set a budget but you only get charged when someone actually clicks on your ad. You need to make the ad as specific as you can to avoid the wrong people clicking on it. You don’t want to be contacted about a rewiring job in Wales if you’re based in Scotland for example.

To run a successful PPC ad campaign you need to;

• List every service you provide
  Make sure your list is specific and covers all of the services you provide. This should prevent time wasters and save on paying for irrelevant clicks.
• State clearly the area that you cover
  There’s no point getting leads and paying for clicks from outside of your area.
• Aim for long tailed keywords
  The keywords you target should have at least 3 or more words. These are much more specific, have less competition and produce better leads.
• Reply to all reviews
  You should aim to reply to each and every review even the bad ones can be turned to your advantage if the reply is worded correctly.
• Use custom landing pages
  Make a dedicated landing page for each ad to keep the lead engaged and focused on the job they’re enquiring about.
• Make your ad engaging
  If you want to get any leads from your ads, they need to be informative and engaging. Don’t forget to add target keywords as well as any useful advice or information that might sway the user to click on the ad.
• Manage your ad budget
  You will need to constantly adjust your bid amount to maximise your ad budget. Take note of how well ads are performing and adjust them when necessary to make your ad budget last longer.

We have a dedicated team who can help you to make interesting and compelling ads that will get your electrical contractor business in front of potential clients. We do everything from creating custom landing pages to ad copy. All of which will help you to get qualified leads and help your electrician business grow.

Grow Your Reputation 

As an electrician you know how important your reputation is. The electrical game is a very competitive sector and you need everything you can find to stand out.

To be successful, your electrician business needs to be credible and visible. To build your credibility you need to add trust markers like “insured, bonded and licensed”. Display any certifications that you have like NICEIC, ECS, JIB or NAPIT.

Anything at all that displays your commitment to maintaining industry standards will help people trust your website and ultimately your brand.

You should also manage reviews. Most people read reviews before deciding on an electrician even if the company does appear at the top of the SERP. In fact it has been found that most people won’t even consider an electrician company that has less than 4 stars on their profile.

Which all means you need a decent online reputation if you want to generate more leads. To build a good reputation you will need to;

• Ask for reviews
  You need reviews to build your reputation online. Ask the customers you’re working for to leave a review of your work on Google or Yelp to help your reputation to grow.
• Be sure to respond to all reviews
  Taking the time to respond to online reviews helps you to build a good reputation for your electrical company. It shows that you listen to your customers. Even bad reviews should be responded to calmly and politely.
• Use reviews on your website
  You should integrate some of the positive reviews you have received from customers into your website to help grow trust with potential new customers.

Use Leaflets To Grow Your Electrician Business

To make sure that you cover all of your bases, going old school with a leaflet dropping campaign can reach even more potential customers. Simply add your contact details, and all other relevant information (services you provide, area covered etc) and include your logo and brand.

Then either contact the Royal mail to arrange delivery or do a deal with a local newspaper. If you think designing a decent leaflet for your electrical contractor business is a step too far, contact our team and we’ll do it for you.

Link With Other Local Businesses

You could introduce yourself to local builders or solar panel installers and offer your services. These companies often need electricians to assist on some of their projects and you could generate plenty of work in this way.

Plus, if they get approached about an electrical job, they’ll send it your way. You will also get recognition in the local building community as a company that can be trusted.

Sponsor A Local Event Or Team

Once you have developed your brand and logo you can get your company noticed by sponsoring a local event or team. Maybe sponsoring the town carnival or the local football team.

This also helps your brand get recognised in your local area and creates trust in your brand as well. People will also notice your community spirit and be more inclined to contact you when they need anything electrical done.

Consider Using Chatbots

Most people tend to be impatient when it comes to getting quotes for electrical work. If they get as far as ringing your number, they don’t want to have to wait until the next working day for a reply. They want answers immediately and you need to do all that you can to facilitate their demands.

Using automated conversation systems (chatbots) can offer customer support 24/7. They can give real time assistance and help in answering common questions.

Not only do chatbots improve customer satisfaction, they also free up your time. Allowing you to get on with more paid work.

Consider Virtual Consultations

If you were to offer virtual consultations you could reach many more potential customers each day. They could show you via video call what work they need doing.

And you could give them a fairly accurate estimate of the price and time scale of any work. Plus it means you could potentially price 2 or 3 times more jobs every day than you could by travelling to each place and looking at the job.

Virtual consultations can save you time and money and secure far more jobs.

Utilise Email Marketing To Stay Connected

The fastest way to get any subscribers to an email list to unsubscribe is to constantly bombard them with messages. Plus most people are not going to contact an electrician just because they received an email.

However, using an email subscription is a great way to keep your business at the forefront of your customers minds. Instead of sending random nonsensical emails, think of ways you can send them information that they might enjoy.

You could offer seasonal advice, maintenance reminders and ways to prevent dangerous and costly mistakes. You could even offer loyalty discounts, seasonal offers or referral discounts.

If they refer a friend or work mate to your business they could both get a slight discount once the job has been completed.

Let Footsteps Take Control Of Your Electrician Marketing 

You need to spend your time running your electrical contractor business, not worrying about online marketing. If you’re a successful electrician and want to see your business grow and get noticed online, contact us as Footsteps design or call 01206 864441. 

We’ll concentrate on web design and marketing your electrical business while you concentrate on the actual electrical work. You’re guaranteed to see a better return on investment (ROI) if you take the time to contact us and take advantage of the digital marketing services we’re well known for supplying.

Get in touch today and take your electrical contractor business to  the next level.

Get In Touch