Have you ever wanted to know how to change or add a title tag to your page in WordPress?
Well the solution might actually be a lot easier than you originally thought…
Because by default WordPress will actually set your title tag to be the exact same thing you set your page/post title to be in the WordPress editor.
This is a really useful feature WordPress included because it saves you the trouble of setting the title in two places.
With that being said, you may wish to install a plugin to WordPress to help you set a custom title tag that is independent from the title of your post/page.
Why You Might Want Your Title Tag To Be Different To Your h1 Tag
Although having your title tag automatically set by WordPress will save you time, there are occasions when setting a title tag that is independent from the title of your post/page is necessary.
This is because of a factor known as “click through rate”.
Your click through rate is the percentage of people who saw your page listing in Google and clicked on it.
And quite often, your title tag is not going to get a very good click through rate. So it’s definitely better to write a title tag that is optimised for a high click through rate.
I’ve usually advised people to think about their title tag as a online advert.
What can you say in your title tag to get people to click on your page?
Having a high click through rate on your post/page is so fundamental to its success that I 100% recommend you to install a plugin called Yoast SEO, which will actually allow you to set a title tag that is independent from your post/page title.
How To Edit Your Title Tag In Yoast SEO
After you install Yoast SEO, you should see a new toggleable area under your content editor on all pages and posts called “Yoast SEO”.
This new Yoast SEO area is where you’re going to set your unique title tag.
First you need to click on the “Edit snippet” button, which will open up some input fields.
The first one you will see will say “SEO title” – this is the one you want to edit if you want a custom title tag in WordPress.
By default you will see it has: Title, Page, Separator and Site title written in there.
These are actually what’s known as “snippet variables”, meaning if you leave it as the default it will output the page/post title, then the page number (if it has multiple pages), a separator (like “-” or “|”) and then your site title (that you set by going to Settings > General).
Now if you want to, you can completely delete everything from this input field and write your custom title in there.
However, I do recommend you leave the separator and site title at the end in most cases, as it can help people to get familiar with your brand.
After you make your changes, simply click update and you’re done.
Are You Struggling With Your Website’s SEO?
If you would like help with your website’s SEO, give our team a call today. We’ve been providing Colchester SEO services for over 10 years and have a wealth of experience in writing highly optimised title tags that get a high click through rate. So if you are looking for expert help – give us a call today on 01206 864441.