Top Tips For Creating A High Impact Solar Installer Flyer

As demand for renewable energy rises across the UK, a well put together flyer can help your solar installation business stand out and generate real leads. Whether you’re door dropping in local neighbourhoods, attending a green energy fair, or promoting through direct mail, your flyer should do more than look appealing, it needs to inform, inspire trust, and drive action.

10 Solar Installation Company Flyer Tips 

Here are our 10 top tips to help you design a flyer that works;

1. Lead With The Clear Benefits

Your headline should grab attention straight away by focussing on what matters most to the homeowner. Focus on benefits such as;

• “Cut Your Electricity Bill by up to 70%”
• “Go Solar with No Upfront Costs”
• “Make the Most of Your Roof, Power Your Home with the Sun”

Keep the messaging short, benefit led, and easy to understand.

2. Use Eye Catching, Relevant Imagery

Strong visuals help your message land. Use high quality images of;

• Real UK homes with solar installations
• Happy families or homeowners
• Clean, modern panels in bright, natural settings

Avoid generic stock photography. use images that reflect your local area or past projects whenever possible.

3. Build Instant Trust 

Homeowners need to feel confident in your expertise. Include;

• Your MCS certification and any other accreditations ( HIES, RECC)
• Years of experience
• Number of installs completed
• Positive customer reviews or testimonials
• Logos of trusted partners (e.g. SolarEdge, GivEnergy, Tesla Powerwall)

A “Trusted by Your Local Community” section can work wonders.

4. Keep The Offer Simple & Compelling

The simpler your offer, the better. Make it clear and action oriented, something like;

• “Book Your Free Home Solar Survey”
• “Act Now to Benefit from the Smart Export Guarantee”
• “Refer a Friend, Get £250 When They Go Solar”

Use graphic elements like coloured boxes or icons to draw attention to offers.

5. Include A Strong Call To Action

Tell people exactly what to do next. Make it easy to respond by including;

• A prominent phone number
• A QR code linking to your online quote tool or booking page
• Website address
• Social media profiles

Add a sense of urgency with a message like “Limited slots available this month” or “Offer ends 31 July”.

6. Make It Easy To Read

Design your flyer with clarity in mind. Use;

• Legible fonts
• Short paragraphs and bullet points
• Plenty of white space
• Colour highlights for key messages

Stick to clean, professional colours, greens, blues, and warm yellows often work well for eco brands.

7. Tone Your Message To Your Audience

Your flyer should resonate with your ideal customer. For example;

• Eco conscious households
  Emphasise carbon reduction and sustainability
• Budget conscious homeowners
  Focus on long term savings and financial incentives
• Technology enthusiasts
  Highlight smart systems, app monitoring, and energy storage

The more personal and relevant the message, the better the response.

8. Highlight Financial Incentives

Make sure homeowners know about government schemes and financial benefits. For UK flyers, consider mentioning;

• The Smart Export Guarantee (SEG) – explain how they can earn money from excess solar energy
  
• Energy bill savings – give average figures (e.g. “Save up to £500 a year”)
  
• VAT exemption on energy-saving products (currently 0% for solar in many cases)
  

Use clear language without the jargon and bold figures to make it tangible.

9. Add Social Proof

Seeing others take action encourages new customers to follow. Social proof can include;

• Customer quotes (“Best decision we made for our home!”)
• Star ratings from Trustpilot or Google
• Photos of real customers
• Mini case studies ( “Mr & Mrs Smith in Kent reduced their bills by 65%”)
  

This helps reduce hesitation and adds credibility.

10. Test And Track Your Flyers

Flyers can be even more effective when you measure what works. Add;

• A unique QR code or link (to track engagement)
• A discount code (like “Quote SOLAR10 for £100 off”)
• Multiple flyer versions (to test headlines or offers)
  

This lets you continuously improve and get more return from future campaigns.

Bonus Tip: Go Local

Localisation builds trust. If you’ve done installations in the area, say so. Include;

• Mentions of the town or region
• Testimonials from nearby customers
• A map or icons showing completed installs in the area
• Flyers that feel local tend to outperform generic ones.

Shine Brighter With Every Flyer

A solar flyer is more than just a marketing tool, it’s a way to educate and connect with your community. With the right layout, messaging, and offer, your flyer can help you spark real interest and win more customers.

Remember a flyer should give benefits to the reader or else it will just get filed in the recycle bin. Don’t just make it a sales pitch leaflet, give something of value.

If you need help designing your solar energy installer flyer contact us at Footsteps design or call on 01206 864441. We’ll write the content, design the flyer and even find you a good printer to publish your flyer.

Get In Touch